R

Ottima richiesta Diego e Fabio.

Vi do subito un paio di riferimenti:

1) Moreno Bonechi - Project Brief - Come Vendere Foto su Internet - MindMeister Mind Map

Questo è il Project Brief di Moreno Bonechi per il suo progetto di nicchia su come vendere foto online. Al momento è sviluppato come una mappa mentale. L'ideale è accompagnare questa, anche da un documento scritto di facile lettura.



2) Online Mind Mapping and Brainstorming - MindMeister

Questa è la parte di Project Brief mappata su una mappa mentale di Ray Guyot un altro partecipante al POP Campus internazionale.



3) Qui sotto l'esempio di un vero e proprio Project Brief in formato testuale.

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Project Brief draft from Heike Philp -
POP Online Campus


Introduction:

I am working on building up my blog to become a resource for PR people.

The PR industry has been slow to adopt social media, they are not a tech savvy group. Yet they have to learn this as it is transforming their industry.

I write about how technology is changing communication, consumer behavior
and business and how we have to change the way we do PR and marketing. I want my site to be a resource for research data and one that offers education resources to PR practitioners. My inteniton is to help them learn how to use sociam edia as part of a PR plan.



Objectives:

To help PR people make the transition and understand how they need to operate in this new tech environrment.
I want to make my living from doing this work. My income goal for 2010 from this website is is $50,000



Target Audience:

PR students and practitioners: they might still be in scholl, or already in business. They coudl be inhouse at a corporation, in a non profit and in an agency.


PR and marketing students are a good audience for my reports and books.




Resources:

Robin Good
My visibility as a trainer in this field - finalist for PR trainer of the year.
My experience in PR
The fact that I was one of the first PR people to recognize that this change was coming
Speaking at conferences
Relationships with schools that teach PR and marketing
Society for New Communication Forum
Public Relations Society of America
I blog for Bulldog Reporter - they have 50 000 PR practitioners on their subscription list.
I can blog for eConsultancy in the UK
I can write for Marketing Profs



Competitors:

All big PR agencies say they have a digital and social media 'expert' in house now

Specific people who are competitors:

Mari Smith

I’ve been active on Facebook and Twitter since early 2007. FastCompany.com dubbed me “the Pied Piper of the Online World.” I’m a Relationship Marketing Specialist and Social Media Keynote Speaker, Trainer and Consultant.

Denise Wakeman


"Denise Wakeman is a skilled and savvy Internet marketing strategist, and her observations will help you grow your business from just about any angle."

Brian Solis

Solis is among the original thought leaders who paved the way for Social Media. He's a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup. He has taken my training sessions with Bulldog Reporter. .


Lee Odden


Lee Odden is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services including: online PR , search engine and social media marketing. Hisblog TopRank blog has 100 000 visitors. .

Greg Jarboe

Jarboe says, “SEO-PR had developed a new way to optimize and promote websites that combined search engine optimization and public relations. This offered both clients and agencies the tools and techniques they needed to generate traffic as well as generate publicity and enabled public relations departments and PR agencies to get full credit for their contribution when a company measures its ROI in marketing.”

Beth Harte


Beth Harte is a marketer, blogger, speaker, communicator, thinker, connector (people & dots), adjunct professor and Community Manager for MarketingProfs.

Other Publications:


Bulldog Reporter - a daily online magazine for PR people. They only started three years ago. But they already had a PR audience because of their business.

PR News Online


PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator.

Communitelligence

A communications PR and marketing network.


Research:


The current tagline on the website is
Anticipating PR trends online


I decided to move my blog to my own URL http://www.proactivereport.com

I had my blog for five years on the blogsite platform athttp://falkow.blogsite.com
But it costs $500 a month for that platform. I had a free exchange deal with them to do PR for them, but that is now over and I wanted control of the blog and the content myself. So I have moved it. I lost a lot of search visibility and inbound links, but I felt I had to do it.

I need to increase my blogging and make sure I blog every day so I can atract more visitors. My first goal is 100 visitors a day. I am currently at an average of 40 visitors a day.


Taglines:

My ideas:

Anticipating PR Trends Online
Your Guide to social media marketing and online PR
Teaching people how to do social media marketing
Learn social media strategy
Learn how to do social media marketing
Social media marketing for PR
Social media marketing for public relations
Integrating social media marketing into PR
Social media marketing training
Online PR training
Resources about new media relations and PR


Answers from PR people, clients and friends.
Social Media Resources
Social media resources trends reports education


Google suggestions

Social media strategy
Social media marketing
Social media marketing for PR
Public Relations training
PR buzz

Adwords:

Social media pr
Social media marketing pr
Social media PR Power guide
Social media & PR
Social media in PR
Social media for PR
Social media class
Social media relations
Social media training
Social media help
Social media how to
Social media articles
Social media services
Top social media blogs
Social media strategy
Social media for businesses
Social media trends
pr social media keynote speaker
Social media public relations
Social media in public relations
Social media and public relations
Social media for public relations


Google Insights

Online PR is the top graph

Social media marketing is rising fast and should be equal to online PR in a few months.

Social media strategy and social media PR are almost the same, but strategy is starting to pull ahead.

Based on this research:

Title tag: Online PR & social media marketing strategy


Tagline on the site
Your guide to online PR and social media marketing trends

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Pubblicherò fra qualche minuto un altro Project Brief proveniente dal POP Campus internazionale, per darvi maggiori idee e riferimenti su come procedere.

:-)

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Robin Good
Guida
POP Campus Italia