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Media literacy is about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions - the motives, the money, the values and the ownership - and to be aware of how these factors influence content (Source: TeacherInfo)
Photo credit: Alan Levine
Inside this Media Literacy digest:
George Siemens' Media Literacy digest helps you uncover interesting trends, new technologies and approaches as well as guiding you to ask the difficult questions needed to make better sense of the fast changing times we live in.
Here all the details:
Google Wave, a new technology that promises to deliver a new standard for common messaging and collaboration infrastructure for both the web and enterprises. The original email idea is completely out of sync with today's communications approaches, which are based on deep content sharing via the cloud rather than being still reliant on local data storage and replicating document instances for others to work on.
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Do you know why trust has gained so much value in the attention economy? Bombarded by an increasingly complex life, by more news and information, by marketing and sales calls of all kinds, people are increasingly "on-the-move" and with less and less time to devote to anyone specific thing. They are rushing from a website to another, from a conversation to another. And this is why their attention has become 
When working with a traditional book publisher, you, the book author, give up a large degree of editorial control, and many times you have little to no input into the design and layout of your book, its distribution, and its marketing approach. Self-publishing allows you, the writer and author of a new book, to publish, print and distribute at a very low cost physical books on your own, bypassing at 
Media Literacy moves from recognising and comprehending information to the higher order critical thinking skills such as questioning, analysing and evaluating that information. (Source: OFcom)
Photo credit: Kristina D.C. Hoeppner
Inside this Media Literacy digest:
Attention and Distraction - Educators and trainers face competition for attention from mobile devices and social networking services.
Social Media: Trends and Implications For Learning - ...explore emerging technological and related research trends from a perspective of social and 
Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband, and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth.
Photo credit: Kheng Ho Toh and Ron Chapple Studios mashed up by Robin Good
Despite the surge in interest in digital video by both 
Social media marketing is making strong inroads in the corporate world, but understanding how to do it properly without making painful mistakes, remains, for most companies out there, one of the greatest marketing challenges to overcome. What is it that corporate institutions must do or avoid to overcome the typical hurdles, fears and mistakes that are met when they first try to adopt a social media marketing strategy?
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Link popularity is essentially based on the number of incoming links to a specific web site or web page; the more the number of incoming links, the higher the link popularity.
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But link popularity is both a measure and a process. As a process it strives to earn inbound links from other websites to improve the importance of a specific site. As a measure it helps determine how popular 
Media Literacy: Activities for independent communication via media in an information society, and the technologies and knowledge that support these activities (Source: digitalstorytelling)
Photo credit: Stephan Ridgway edited by Daniele Bazzano
Inside this Media Literacy digest:
Foreverism - Foreverism encompasses the many ways that consumers and businesses are embracing conversations, relationships, and products that are never done.
Disaggregation of Higher Education - David Wiley draws a parallel between the disruption of the printing press 
The Kindle DX allows publishers to charge premium access for content. But is distributing locked-down, must-pay-for content through a proprietary platform a good strategy for content publishers?
Titles are being pushed into Kindle format as quickly as Amazon can handle the conversions and postings.
In a year in which print book sales are sluggish, the reduced price of Kindle-edition books offers publishers a discount-bin pricing strategy with zero inventory or print-on-demand 
In the last few years I have attended so many boring and useless online demos, tutorials and web presentations for new tools that I have been asking myself how is it possible that while we create tools and technologies that provide such powerful means of communicating and distributing information, we behave like primitives when it is our turn to use them for serious commercial or educational purposes.
News, blogs and social 
If you are looking for the best tools and services to stream live video from your own mobile cellular telephone, you have landed in the right place. This guide lists for you all of the available mobile live video streaming services available out there, while providing you with key information and comparative data about their key features and strengths.
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This is MasterNewMedia first guide to 
Media literacy is the ability to analyze and evaluate the media to which we are exposed; it is a complex subject. Although most of us suffer from sensory over-stimulation from media, most do not have the time, or do not take the time, to analyze the consequences of this exposure. (Source: University of New Mexico)
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Inside this Media Literacy digest:
Old Meets New - The 
Frequency capping has long been used as a method for helping advertisers to improve the performance and reach of their online advertising campaigns.
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In short, frequency capping allows the advertiser to limit the number of times a user sees a specific ad, resulting in increased return to the advertiser for every dollar spent.
While the benefits of frequency capping for advertisers are clear, frequency capping can result in significant challenges 
If you think your website is under a Google penalization because you suddenly disappeared from Google search results, you can file a reconsideration request to the Google team. In this video, the Google Webmaster Help Center shares some official tips to file your reconsideration request correctly and try to lift the Google penalization on your website.
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With the reconsideration request you can ask the Google team whether your website 
Why upload your video to multiple video-sharing sites and not stick to YouTube to promote your clips? A video published by distributing it to multiple video sharing sites can help you gain valuable inbound links helping your website gain extra visibility on search engines pages results. To guide you in finding the best software tools and web-based services to upload your clips to multiple video sharing sites here is a 
"Media literacy is an expanded conceptualization of literacy. By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation, and understand the role of mass media and participatory media in constructing views of reality." (Source: Wikipedia)
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Inside this Media Literacy Digest:
Where We Are Spending Time… - Facebook and Twitter are recording enormous increases in amount of 
Last updated - 11:24 Rome pmontra writes "The City of Venice, Italy, started to offer free Wi-Fi to residents (Google translation from the Italian source) on July 3 2009. Tourists and other visitors will pay 5 Euros a day for the service starting from September. The hot spots ...
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Yes, I was trying to send you a FAX. I don't know if you have a machine that can pick it up.
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One thing I hated about being a corporate lawyer at Wilson Sonsini back in the day - we got to work on really cool deals (the last deal I worked on before leaving for a startup was the AOL/Netscape merger), but we were only brought in at the very end to ...
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It's no secret that bloggers love their polls — they're a great way to increase user engagement, and sometimes you can even get some useful data from them. But most people probably don't realize just how popular these polls really can ...
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Tim Ferriss, author of The 4 Hour Workweek gave this presentation at WordCamp recently. His title - How to Build a High Traffic Blog without Killing Yourself. Tim's used his blog very successfully to promote his book and has a lot of wisdom to share ...
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For those of you in the US, Happy Independence Day! There are lots of ways to celebrate this amazing holiday. In New York, the Statue of Liberty crown is finally re-opening . Every town, it seems, has a parade. Here's another idea... I am ...
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thefickler writes "Clearly, the rise of free antivirus is starting to worry Symantec, with one of their top executives warning consumers not to rely on free antivirus software (including Microsoft's Security Essentials). 'If you are only ...
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These days, many people are turning to Twitter to share links and find new links from peers so you might want to add a "Retweet" button to your site to keep fostering the buzz.
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Tweetmeme provides blog buttons to help users retweet stories and provides a hub of the most shared content on Twitter. Earlier today the company announced a number of new features, all of which launch next week.
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A newly-disclosed Amazon patent applications for On-Demand Generating E-Book Content with Advertising and Incorporating Advertising in On-Demand Generated Content has been spotted.
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Here is a my summary of the 10 common mistakes that marketers make deploying an online video or web video project.
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The Open Library hopes to unite the net and the printed word by creating a web page for every book. Bobbie Johnson talks to the audacious project's leader
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Most Twitter users probably follow thousands of other people, making it hard to keep track of the real-time stream. Fortunately, there are a good number of methods and applications we can put to work to filter tweets from the people we're following.
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The panelists at CIMA event all agreed on some key points about better packaging and purposing online video for client buy-in and campaign success.
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Each feed now offers its own RSS/Atom feeds, as well as an iGoogle gadget that integrates new top stories into your Google homepage. The site has added sections for both 'Hot Queries', which shows the most popular search terms, and 'Latest ...
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FriendFeed has always had a real-time element — the ability to track social activities almost as they happen. But the company has announced the addition of real-time search today.
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Rupert Murdoch wants MySpace to be very different from Facebook, which, in his eyes, is nothing more than a directory, while MySpace is a place "to find common interests, share music, that sort of thing."
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Viral marketing scientist Dan Zarrella dug into the data on retweets and published some interesting stats about retweet behavior. These help us understand why people retweet things, and might help you too.
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Today a group of key trade groups released comprehensive privacy principles for use and collection of behavioral data in online advertising.
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What small business owners should do to increase their online visibility? While opinions vary, most experts agree about the importance of ranking high on Google's various organic search results.
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